Flos is focused on the harmony between iconic forms, artisan craftsmanship and mass-production technology. However, the crucial step towards change came with the realization that contemporary objects can be a form of expression, with as many stylistic interpretations as there are languages in the world.
In the Flos vision, there are and always will be, totally new types of lighting. New ones that have to be studied, developed and produced with a radical, groundbreaking attitude, and still balancing it with the cultural rigor on which Flos was founded.